# Utility 101

Let's talk about the different types of utility that is available to offer your token holders. 

Through [**token gating or token spending**](https://app.gitbook.com/o/Q8PXfJxKrMZHsRoJtSzA/s/sHkC8lMYflln9vUAnwZh/), there's many different options for creators to offer token holders utility. See below for some of the most successful utilities:

**Token Gated Experience & Content**

* View exclusive photos or videos
* Listen to unreleased mixes or songs
* Apply for guest lists or backstage access
* Apply for a giveaway
* Join a private Instagram channel
* Join a *Close Friends* list on Instagram
* Sign up for private video calls, master mlasses
* Sign up for an allowlist

**Token Spending**

* Purchase merchandise
* Purchase tickets to a show or event
* Purchase an NFT
* Purchase a piece of physical art

To create utility directly on web3 dApps, platforms and protocols, see [Token Integrations Guide](https://app.gitbook.com/s/sHkC8lMYflln9vUAnwZh/introduction/token-integrations).